AREAS OF EXPERTISE
Content Strategy
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Copywriting
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Content Marketing
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Project Management
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Email Campaigns
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Search Engine Marketing
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Blog Content
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Scriptwriting
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Market Research
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Proofreading
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Brand Development
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Content Strategy • Copywriting • Content Marketing • Project Management • Email Campaigns • Search Engine Marketing • Blog Content • Scriptwriting • Market Research • Proofreading • Brand Development •
PROFESSIONAL EXPERIENCE
eCommerce Marketing Manager |Snibbs
2019 – Present
Copywriter & Content Strategist |Freelance
2019 – Present
Programming Content Director | Elevation Church
2020 – 2022
Social Media Director & Strategist | Elevation Church
2016 – 2020
In 5 years of freelance experience, I have developed my skillset as a copywriter and content strategist working with a wide variety of brands ranging from corporate real estate to high-end skincare. I excel in taking on complex subject matter and translating it for their target audience and developing a clear and consistent brand voice.
As Programming Content Director, I was responsible for fine-tuning our organizational communication to our weekend audience of 100,000+ people by creating an accessible, inspiring, and inclusive experience. My primary responsibilities included: creative concept development, scriptwriting, copywriting, branding & tag lines, marketing language, and internal communication.
Being Social Media Director for one of the largest churches in the world entailed owning and overseeing the strategy of the Elevation Church, Elevation Worship, Steven Furtick, and Elevation Outreach social platforms. In this role, my job responsibilities included: strategy and brand voice for all channels, training and oversight of social media managers, development and management of social campaigns, copywriting coaching, and data analytics. Before this role, I owned the strategy and day-to-day management of the Elevation Church social platforms as a social media content manager for platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube.
Creative Project Manager| Elevation Church
2014 – 2016
I drive digital marketing growth through affiliate partnerships, social media management, and creative campaign development. In addition to conceptualizing and executing marketing campaigns for product launches and new releases, I lead social media content creation and community engagement across multiple platforms and contribute to SEO strategies and copywriting efforts to enhance our organic search visibility and drive website traffic.
As Creative Project Manager, I partnered with a design and communications team of 10 people to serve 15 internal campuses across 18 locations. In this role, my job responsibilities included project development and oversight, scheduling, ordering, vendor communication, budget management, and client relationships as well as training and on-boarding for new creative staff and interns.